STUDENT CASE
Young Ones ‘24
BRIEF
Create a headline-breaking Fanta brand act that shows how our brand and product can play a role in popular culture that appeals to teens.
BACKGROUND
Nearly 90% of Gen Z play some kind of console/game every day and most of them alone.
INSIGHT
Every experience is made for sharing.
solution
Fanta x DXRacer – Two-Seated Gaming Chair.
CREDITS
Marcus Harder Olsson (AD)
Jonathan Alonso Jonsson (CW)