STUDENT CASE

BRIEF

Future Lions ‘24

How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?


BACKGROUND

Nearly half a billion people are defined as deaf according to WHO (World Health Organization).

INSIGHT

Being deaf is a spectrum that stretches from mild to profound hearing loss. But we all have one thing in common, the demand for music.


solution

Deaf Mode – increased music experience for deaf people.

CREDITS
Marcus Harder Olsson (AD)
Jonathan Alonso Jonsson (CW)